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Goal's

new season - new season -

creative

Goal's

new season -

creative

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#background

Goal is the largest online football publication, and the 2nd largest online sports publication in the world.


#challenge

To continue its recent successful re-branding, a new key visual for the coming season is required to push forward the brand creative visual. This is a development from the exist brand guidelines, in order to enhance brand recognition. 

#solution

One of key update is the modern flat-design look and feel, which is different from what the audience would usually think about sports. The new creative is focused more in positioning branding elements and bold typography across all materials instead of heavy effects and treatments.

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01.

Serie A

region: italy

#co-branding

Goal and the co-brand should use complimentary branding visual elements that can create a mutual look and feel to reflect both brand's values.

#co-branding

Goal and the co-brand should use complimentary branding visual elements that can create a mutual look and feel to reflect both brand's values.

02.

Champions
league

region: SEA

03.

La Liga

region: SEA

04.

Power Horse

region: UK

04.

Coral

region: UK

laligasantander

powerhorse

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coralsports