Goal's
new season -
creative
#background
Goal is the largest online football publication, and the 2nd largest online sports publication in the world.
#challenge
To continue its recent successful re-branding, a new key visual for the coming season is required to push forward the brand creative visual. This is a development from the exist brand guidelines, in order to enhance brand recognition.
#solution
One of key update is the modern flat-design look and feel, which is different from what the audience would usually think about sports. The new creative is focused more in positioning branding elements and bold typography across all materials instead of heavy effects and treatments.
01.
02.
03.
04.
05.
06.
07.
08.
01.
Serie A
region: italy
#co-branding
Goal and the co-brand should use complimentary branding visual elements that can create a mutual look and feel to reflect both brand's values.
#co-branding
Goal and the co-brand should use complimentary branding visual elements that can create a mutual look and feel to reflect both brand's values.
02.
Champions
league
region: SEA
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03.
La Liga
region: SEA
04.
Power Horse
region: UK
04.
Coral
region: UK
laligasantander
