Kick-off the project with a discovery, where I dive deep into research and start sprint planning. Collaborate with Product Managers, we will uncover the business problems, objectives, and what sets the product apart. Then, we analyse the market, study the competition, and identify the needs and pain points of our target users.

Next, to maximise business impact, I will sync-up the the product team tol set appropriate goals, defining product features, and estimate the required scope of work.

Leveraging research data, project objectives, and technological capabilities, I will plan and execute iterative design sprints. This process will provide the team with excellent visibility, ensuring that we create the most engaging and empathetic experience possible, enabling users to achieve their goals.

Moving into an agile development phase, I will collaborate with the dev team, business, BAs, PMs and QAs to make sure we deliver the best outcome within the time scope

Last but not least, design is an ongoing and ever-improving process that can never be truly “finished.” Once we release the product and people start using it, we have a golden chance to check how it’s doing, gather feedback, and make it even better based on what users want and our business goals. That’s how we take your product to the next level!