BACKGROUND
Free To Create" is the first drop from the Harden Vol.4 collection, which to celebrate the former league MVP's signature game. Cross up defenders in lightweight, cushioned comfort. Euro step on blacktops and gym floors with precision.
CHALLENGES
To align with the style cape of the whole campaign while improving the digital elements to suit with social purpose. The main focus is to represent Harden with a sharper focus on his identity and his new creative product line with Adidas.
BACKGROUND
Free To Create" is the first drop from the Harden Vol.4 collection, which to celebrate the former league MVP's signature game. Cross up defenders in lightweight, cushioned comfort. Euro step on blacktops and gym floors with precision.
CHALLENGES
To align with the style cape of the whole campaign while improving the digital elements to suit with social purpose. The main focus is to represent Harden with a sharper focus on his identity and his new creative product line with Adidas.
